Collective

Collective

Katie Ayers  + Eve O'Neil 

Previously me and Katie had worked on a brief together and we felt that we both needed to expand on are communications skills it is for this reason that we choose to work on this brief together. 

For are collective we wanted to create a publication, that was feminine in a boutique style yet we wanted it to look elegant. We decided to create a publication which was showcasing are work as individuals due to are interests being in the same styles.




I carried out some experiments, we decided to use the circle shape as an idea of bringing us together, a circle is quite a friendly shapes as its round unlike triangles which are very sharp. I also experimented with typefaces as we weren't sure what type of typeface we wanted to use firstly we were thinking of a serif types face but then decide to change it to san serif as it looks more boutique. 



We both then decide that we wanted to use pastel colours to create the designs as in a publication they looked best as there not to vibrant or in your face. It is for this reason that we choose to make the following design decisions. 



Joint Instagram

From this we then also created a join online social media account, as from past research I've found out that working as a collaborative partnership is important and it also attracts more interest of other artists. This is something me and Katie have both agreed to keep running through uni and after uni this could possibly turn into a business in the future. 



From creating experiments we then pieced together the type, colour and shapes and then started to create the publication to create a monotone simplistic booklet. Overall myself and Katie are happy with the booklet design and have decided to further expand on this project over summer and third year. Are aim is to develop a body of work and tasks for are selfs to develop are collective and get more people involved.


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