Read Before blogs: How My Process Works

Most Of My documentation for Design Practice is in the mood boards and sheets which I have created. The reason for this is becasue I've decided to go back to my old ways of creating as my Dyslexia has been getting worse, this way it helps me to think more and communicate what I need to get across.  

My Method 

• Research 
• experimentation 
• Development 
• Final outcome

Competitions 2018

BLANK POSTER COMPETITION THEME: COLOUR 

School Disco Anthems

Concept: School Disco Anthems 

Brief: Create a Vinyl record using influences from the 21st Centuary 

Considerations: Typography, music, colour links

Below is research Into typography which has movement in it, type which you can imagine moving when you play music in your mind. 

In this experimentation, it explores the use of your vision when tennagers these days go out (on drugs), so we have blurred vision, we see random patterns, and are mind dissappear.

Summerising 

This is My favourite project which I have created so far due to the experiemtation that i encountered and endured, it realtes to the cocept, due to the movement of the text and the colourful patter.s 

TED TALKS

TED TALKS INSPIRATION

THE FUTURE OF BRANDING 

TALAYA WALLER

Did you know the average employee has ten times the amount of followers as their company on social media? In a post-recession economy where innovation continues to disrupt the way we do business, corporations have turned to personal branding to help build consumer trust. In this engaging and insightful talk, personal branding expert Dr. Talaya Waller discusses the power that is unleashed when corporations and consumers alike develop brands that are authentic and personal.

Dr. Waller is an award-winning marketing scholar and international speaker whose mission is to help leaders share their story, leverage their expertise and make a positive impact on society. As founder and CEO of Waller & Company, Dr. Waller works with executives, entrepreneurs, and public figures from a variety of industries in the U.S. and abroad to develop awareness and credibility for their brand. She is featured in publications such as Forbes, Fast Company, The Huffington Post, Business Insider, and The Chronicle of Higher Education.

Dr. Talaya Waller is an international personal branding consultant, speaker, and award-winning research scholar. Her consultancy helps thought-leaders build influence and credibility for their personal brand. Dr. Waller’s mission is to help people share their story, leverage expertise, and make a positive impact on society. She has a Doctorate in Business Administration with a concentration in Leadership and is presently researching personal branding. Dr. Waller has an online presence of over 35,000 followers and is published in Forbes, Fast Company, and The Chronicle of Higher Education. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

WHY YOU SHOULD LISTEN TO PEOPLE YOU DISAGREE WITH 

Zachery R. Wood 

We get stronger, not weaker, by engaging with ideas and people we disagree with, says Zachary R. Wood. In an important talk about finding common ground, Wood makes the case that we can build empathy and gain understanding by engaging tactfully and thoughtfully with controversial ideas and unfamiliar perspectives. "Tuning out opposing viewpoints doesn't make them go away," Wood says. "To achieve progress in the face of adversity, we need a genuine commitment to gaining a deeper understanding of humanity."

INTERACTIVE BEAUTY  BY DESIGN

In graphic design, Marian Bantjes says, throwing your individuality into a project is heresy. She explains how she built her career doing just that, bringing her signature delicate illustrations to storefronts, valentines and even genetic diagrams.

WHY YOU SHOULD MAKE USELESS THINGS

SIMONE GIERTZ

In this joyful, heartfelt talk featuring demos of her wonderfully wacky creations, Simone Giertz shares her craft: making useless robots. Her inventions -- designed to chop vegetables, cut hair, apply lipstick and more -- rarely (if ever) succeed, and that's the point. "The true beauty of making useless things [is] this acknowledgment that you don't always know what the best answer is," Giertz says. "It turns off that voice in your head that tells you that you know exactly how the world works. Maybe a toothbrush helmet isn't the answer, but at least you're asking the question."

Exhibitions 2018

York ( Print stuff )

Hallmark - Placement

True You Beauty - Branding

Letterpressed Branding 

This is an updated version of a concept for a mobile beauty salon, in great ayton (back home). The Brief was to create something, country, homely and friendly. They only wanted buisness cards to promoto there new buisness, so I created the logo, made up of floral features, and a Bodoni text which is a traditional font to keep with the country feel. With the detail of the flowers and letterpressed scheme, the idea didn't need anything more. 

From creating this idea I then Contacted My Client Amanda and from her feeback descoverd she really like the concept and since then, I've created over 500 of these buisness cards, from my home studio. 

Self Branding reflection 2

WHO AM I AS A DESIGNER?

• I am here to build bigger and better brands, design is just a small part of it.
• Brand, conceptual artist 
• Colour Enthusiast 
• Research Enthusiast 
• Experimental Enthusiast 
• Typography Lover 
• Print Lover

WHAT IS MY PROCESS?

• Research 
• Experiment/Feedback
• Development/Feedback
• Final outcome

WHAT IS MY CONCEPT?

• Witty, Ambitious, scatterbrain 
• To create, colourful, abstract concepts, using spontanious methods 

WHAT MAKES ME DIFFERENT? 

• The process which I take I feel makes my practice different. Everyone has a similar way of working, but I feel in order to make the best work, i have to follow the above process. Because i'm a scatter brain, suffer from dyselxia creating sketch books and large sketch pads helps me understand a brief more as you can just quickly write down what your thinking. Everything is visually in frunt of you so you don't have to keep clicking on different pages and it helps analyse a brief in more depth. 

Self Branding Reflection - 1

Self branding over the years

Over the past years, I think I’ve rebranded myself at least five times, I find Branding yourself a particularly difficult task as it means identifying yourself as a designer, as when you have clients or your trying to get the attention off someone in the industry the first thing they will see is your brand, so it’s important you show your personality and work you do.

The Past few years my work has been based round being a traditional print enthusiast, so I’d create more traditional typography (image 1.) using, serif instead of sans – serif for example. But unfortunately, I never really had a concept behind the logo that I was creating, I think the main reason for this was due to not understanding who I am as a designer, however I don’t think there’s a solid description as inspiration is consistently changing.

Who was I then, to who I am now?

From the beginning, I was a stubborn designer, I had very little confidents it what I’d create, I didn’t enjoy digital design, print, print, print all the way! I’d create branding for myself which was very narrow, where there wasn’t much room for adaptability, this resulted in really out of date branding, and it went from being personal to ‘this isn’t me’. (Image 1.) 

Image 1.

Reattempting to re – brand myself I took influences from the first logo, using the concept of lines to keep it, edgy and traditional but used more of a contemporary font shape, using serif which is more rounded and friendly to the eye. From research into branding and talks from, people of print, and colours may vary, a common factor was mentioned, branding should be kept simple and eye catching.  So this logo creation was designed to be used on multiplatform medias. However, a main lack in this logo was my personality and how it reflected on me as a person, it was very square and boring, so for this reason I decided to rebrand myself. ( Image 2.) 

Image 2. 

During the last few years things have changed, I’ve come to the realisation that digital is needed in this day and age and needed to stay up to date with the industry, it’s essential to get skills in the digital market. So, I’ve become, open minded, spontaneous, experimental as a designer and confident in my work. Looking back through my work, the more experimental work created is the far more successful.

Through the past three years, I’ve reflected a lot on my practice and the work I enjoy the most, and in the past, I have gone for more traditional logo designs rather than contemporary, but this year I really wanted to tackle, traditional with contemporary. I think it’s important to have a concept behind your brand, you can change the look of your brand as many times as you want, but personally I feel the concept should always be the same or even just adapted to be more in depth.